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The Importance of Image & Video Lighting

Designing your video or CD packaging is definitely important because it plays a huge role in the marketing aspect of your business or product. However, another important factor to consider when dealing with videos or images in general or for your business, it is always best to make sure each is of the highest quality possible. Lighting plays an important part in the overall quality of a video or image and something as simple as changing up the light or lighting modifier used in your project can affect it immensely. High-end businesses, such as vinyl wrap & vehicle enhancement services will actually go to great lengths to have the proper lighting installed in their facility for this reason. Imagine if the proper lighting could truly showcase your work for how well it was done. Brilliantly showing off every detail & area of enhanced gloss flawlessly. 

Enhance Video & Imagery With The Right Light Beam

Hyer Quality Detail, a renowned vehicle enhancement studio out of Tempe, AZ, installed honeycomb lighting throughout their facility to better showcase their exquisite work. Documenting the high-end sports cars and other vehicles they service is a big part of their job & marketing strategy. What is honeycomb lighting? Constructed of a small grid of tiny holes, the structure creates a tight grid that is similar in appearance to the honeycomb that comes from a bee. The light shining through each hole provides a tight beam of light that focuses with little diffusion. While this type of lighting is great in creating an effective beam of light for imaging & videos, it is not as intense or focused as a snoot.

What Is a Honeycomb Lighting Grid?

The honeycomb grid is made up of a bunch of different channels and is black in color to help prevent light from bouncing off the sides of each channel. Grid parts can vary in size and greatly depend on the size of the grid itself. Because light needs to be precise when trying to capture a certain look & feel, grid light modifiers can also be used for more precise work. For example, a snoot is an adaptable light modifier used to create very tightly focused beams of light. It looks like a tube that fits on the end of a studio light, strobe, or off-camera flash unit. In some cases, the tapered end of a snoot can be paired with a honeycomb grid to further direct the desired beam of light.

In the end to find the right lighting for each image/video project you set out to accomplish, experimentation is necessary to help define the exact beam & intensity of your desired lighting! 


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